The Impact of Strategic Sustainability Management and Export Environment on the Export Performance of Caviar

Abstract

The purpose of this study was evaluation of export performance of Iranian caviar and identification of its affecting factors. Therefore, this study has examined theimpact of variables like ability of strategic sustainability management, the measure of export market-oriented and export flexibility taking into consideration of environmental differences between internal and external market on export performance of Iran's caviar. Current research with the view to objective is applied research and with a view to data collection is descriptive research and Statistical population of this study to include all managers of exporting firms Caviar exporting companies in Iran. Cronbach's alpha was 0.9 which indicates that the reliability of the questionnaire is appropriate. Connection between research variable has been investigated through path analysis in LISREL Version 8.8 software. The consequence of this study shows that strategic sustainability management has the most impact on Caviar export performance of Iran. After that parameters of export flexibility, export market-oriented behavior finally dynamic of market have significant and positive impact on export performance.